The Bug Man

Brand Identity

This family-owned pest control company has been a presence in St. Augustine since 1995. Hybrid Design developed an identity and logo that reflects the company’s beach location and whimsical approach to a necessary service in tropical Florida. The colors are fun and accessible, yet the mark is clean, professional, and positive. The goal—to avoid the overplayed greens, blacks, and insect illustrations common to pest control marketing—was achieved.